When Comic-Con opens its doors July 24, don’t be surprised to see “Lost” fans lining up in droves — with resumes in hand.
In addition to the regular panel with showrunners Damon Lindelof and Carlton Cuse and cast members, this year’s confab will see the presence of Octagon Global Recruiting, a company in the “Lost” universe touted in commercials during May’s season-four finale.
Fans who registered their email addresses at the Octagon website received an email last month touting the faux firm’s upcoming Comic-Con appearance.
Michael Benson, exec VP of ABC Marketing, says the campaign is aimed at keeping current fans interested until the show’s February return, and to catch the eye of people who hadn’t watched before. “We were trying to play it like it was real and not break that fourth wall,” Benson says.
While Benson is keeping mum about what will be revealed at Comic-Con, the Octagon email did have an intriguing bonus hook: It was cc’d to a Mr. Hans Van Eeghen, who may or may not have something to do with the ever-broadening “Lost” universe.
Source: Variety