Thanks to burncycle16 who sent images to Lostpedia, there may be an answer to the question of what this new ARG is titled. On a legal document, given as part of the eligibility test, there is the info, "I am aware that ABC is preparing and producing an interactive, fictional entertainment work, which is currently titled Dharma Initiative Recruiting Project ("The Project")."
Thanks to nickb123 who asked me to post this.